AOL: Evaluated potential of new content area
Arbitron: Worked closely with senior management to launch outdoor team
50 Fat Boys LLC: Counseled founder on marketing during launch
Fluidity LLC: Counseled founder during launch
FocusFit: Sales and sponsorship counsel for founder and board during launch
Impli Media: Senior management counsel during launch phase
Latina Media Ventures: With Chairman and CFO, wrote operational and marketing plans for several new product launches
Lebhar-Friedman: Evaluation of consumer publication for revenue growth opportunities
ParishPay LLC: Business development support for founder during launch
Pfizer Inc: Strategy and full launch support for three separate new initiatives in corporate
SportsCart Media: Business development counsel for founder during launch
Strategic Marketing Group: Business development counsel for founders during growth of consumer products practice area
Time Inc.: Business development support during launch of All You magazine, the first Time Inc. magazine launched under an alternative distribution model (newsstand only at Wal-Mart stores)
Tribune Media Services: Evaluated multiple media properties and concepts to prepare for launch
Zog Sports: Evaluated and recommended approach for sponsorship sales